Web Colors Speak Volumes


colorful eye
Website colors evoke emotions and associations.

According to color psychology, colors evoke emotional responses and associations . Color influences your website visitor's first impression, their opinion of your brand, and their interaction with your site. Color can optimize the effectiveness of your website design.


Although there are some subjective aspects to the characteristics that a color conveys—such as cultural differences and personal experience—there are some generally accepted associations in Western culture. Here is a simplified list of the feelings and associations that colors can evoke.


Red


  • Power, strength, energy, passion

  • Danger, urgency, stimulation


Dark Red

dark red
  • Authority, luxury


Orange

orange
  • Fun, sports, competition

  • Urgency


Yellow

yellow
  • Happiness, playfulness, optimism

  • Warning, anxiety


Green

green
  • Nature, environment, ecology

  • Money


Blue

blue
  • Trust, loyalty, reliability

  • Calm, serenity


Purple

purple
  • Luxury, sophistication


Black

black
  • Luxury, elegance, sophistication

  • Power, menace


Gray

gray
  • Formality, calm

  • Melancholy


White

white
  • Cleanliness, sophistication


Design Tip

Use urgent colors—such as red, orange and yellow—sparingly for calls to action, accents and buttons.


Linwood Studio can design colorful images for your website. Contact us.