According to color psychology, colors evoke emotional responses and associations . Color influences your website visitor's first impression, their opinion of your brand, and their interaction with your site. Color can optimize the effectiveness of your website design.
Although there are some subjective aspects to the characteristics that a color conveys—such as cultural differences and personal experience—there are some generally accepted associations in Western culture. Here is a simplified list of the feelings and associations that colors can evoke.
Red
Power, strength, energy, passion
Danger, urgency, stimulation
Dark Red
Authority, luxury
Orange
Fun, sports, competition
Urgency
Yellow
Happiness, playfulness, optimism
Warning, anxiety
Green
Nature, environment, ecology
Money
Blue
Trust, loyalty, reliability
Calm, serenity
Purple
Luxury, sophistication
Black
Luxury, elegance, sophistication
Power, menace
Gray
Formality, calm
Melancholy
White
Cleanliness, sophistication
Design Tip
Use urgent colors—such as red, orange and yellow—sparingly for calls to action, accents and buttons.
Linwood Studio can design colorful images for your website. Contact us.