Video marketing continues to be a hot digital marketing trend in 2019. Video marketing increases brand awareness, conversions, engagement and sales. If you haven't yet started marketing with video, consider these statistics.
Video marketers see:
66% more qualified leads per year (Aberdeen Group)
50% increase in brand awareness (Aberdeen Group)
81% increase in sales (Hubspot)
27% increase in click-through rate (Aberdeen Group)
34% higher web conversion rate (Aberdeen Group)
12x more shares than text plus images combined (Jeff Bullas)
96% say they’ve watched an explainer video to learn more about a product or service (Wyzowl)
79% say a brand’s video has convinced them to buy a piece of software or app (Wyzowl)
68% say they’d prefer to learn about a new product or service by watching a short video (Wyzowl)
Most prefer videos of two minutes or shorter (Wistia)
Video marketing is essential to your digital marketing strategy. Here are the types of videos you can make and post. Video types:
Product demo and reviews
You can create a video with an agency or a smartphone. Just be sure to add video to your marketing campaign to increase brand awareness, engagement, and sales.