Hot Trend: Video Marketing


Video marketing increases brand awareness, conversions, engagement and sales.

Video marketing continues to be a hot digital marketing trend in 2019. Video marketing increases brand awareness, conversions, engagement and sales. If you haven't yet started marketing with video, consider these statistics.

Video marketers see:

Of viewers:

  • 96% say they’ve watched an explainer video to learn more about a product or service (Wyzowl)

  • 79% say a brand’s video has convinced them to buy a piece of software or app (Wyzowl)

  • 68% say they’d prefer to learn about a new product or service by watching a short video (Wyzowl)

  • Most prefer videos of two minutes or shorter (Wistia)

Video marketing is essential to your digital marketing strategy. Here are the types of videos you can make and post. Video types:

  • Explainer

  • Vlog

  • Interview

  • Tutorial

  • Presentation

  • Product demo and reviews

  • Live stream

  • Video ad

You can create a video with an agency or a smartphone. Just be sure to add video to your marketing campaign to increase brand awareness, engagement, and sales.


Linwood Studio provides web and social media videos created with Animoto. Contact us.

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© 2017-2018 Lisa Messegee

Linwood Studio

San Jose, CA