SEO, or search engine optimization, improves your website's probability at ranking higher in search engine results. Here are ten of the top SEO tips.
Responsive Website: Google has switched to mobile-first indexing, which means it uses the mobile version of your website in ranking. Make sure you have a responsive (mobile-friendly) website.
SSL Certificate: A SSL Certificate gives your site a level of security and a web address starting with https://. Google uses HTTPS as a ranking factor. Get a SSL from your web host if you don't have one.
Page Speed: Google prefers pages that load quickly. Increase your page speed with optimized, compressed images and reliable hosting. Test your page speed and gain insights at Page Speed Insights.
Voice Search: More and more often, searches are performed through voice assistants like Siri. Think like someone asking a question when brainstorming keywords. Make your keywords longer and more conversational.
Image Search: Image search is increasing in popularity. Use descriptive titles, captions, alt text, file names, and surrounding text for your images.
Multimedia: Google gives preference to sites with multimedia. Post images and videos on your site.
Header Tags: Header tags are still important to SEO. Use H1 for your page topic, one H1 per page. Include keywords in your headers.
Updates: Search engines look for fresh content. Update continually.
XML Sitemap: Sites need to be crawlable by search engines. Create an XML sitemap and submit it to Google Search Console.
Social Sharing: Shared content ranks higher. Integrate social sharing buttons in your content.
Use these ten tips to optimize your website for higher search engine rankings.